Content Marketing Specialist

At Heartland Veterinary Partners, our mission is centered around elevating the lives of veterinarians and their teams. By partnering with Heartland, practice owners unlock a world of operational advantages and economies of scale, all while retaining their clinical autonomy. At Heartland, we go beyond the ordinary to foster an environment that nurtures growth, invests in our employees, and creates pathways for professional development.

The Heartland promise doesn't stop at operational brilliance; it extends to encompass non-clinical facets like recruiting & human resources, marketing, procurement, payables management, accounting & finance, and information technology. In essence, we've got every corner covered, so our partners can focus on what truly matters - providing optimal care for their patients. As a dedicated member of our Support Center, you'll have the opportunity to be a part of what makes that happen. Your role will be pivotal in helping our partners deliver unparalleled patient care.

The Heartland philosophy rests firmly on the pillars of Servant Leadership. This ethos defines our Support Center team, where every member embraces the ethos of selfless service and approaches every challenge with an unwavering commitment to support. If this resonates with your personal and professional values, then we'd like to get to know you better!

Position Purpose

We’re looking for a versatile storyteller and mission-driven marketer — someone who can bring a variety of stories to life across multiple channels while keeping our brand voice consistent, warm, and engaging.

As our Content Marketing Specialist, reporting to the Director of Brand Marketing, you’ll support the day-to-day execution of social media, email, web, and digital campaigns that connect with external audiences while also supporting internal initiatives and events. From campaign concepting to copywriting, design, and performance tracking, you’ll help bring the Heartland story to life in ways that build trust, strengthen culture, and drive engagement.

This is a high-impact, hands-on role for a marketing generalist who’s equal parts writer, creator, and strategist. This is a full-time remote role.

At Heartland, all of our team members embody the spirit of Servant Leadership.

• Authentic Listening - Continually listening with an open mind and heart to what is said and unsaid.
• Building Community –Bringing team members together and mobilizing them around our collective purpose and commitment to our communities.
• Commitment to the Growth of the People – Dedicated to the personal and professional growth and development of our team members.
• Conceptualization -Forward thinking and approaching work and challenges with an end-to-end view.
• Empathy – Demonstrating empathy and understanding with others, approaching everything assuming positive intentions.
• Foresight – Taking the past, the present, and the future decision-making process.
• Healing – Focusing on the emotional and physical health of our team members.  Offering support and solutions to ensure our team members have balance.
• Persuasion – Building group consensus and buy-in.
• Self-Awareness – Conscious knowledge of personal character, emotions, intentions, and leadership impact.
• Stewardship - Concern for our team members, customers, communities, and the organization as a whole and making good use of all that is available to provide appropriate support.

Essential Responsibilities:

• Social Media – Plan, create, and schedule content that engages and provides value across platforms, aligned with campaign priorities and brand voice
• Email Marketing – Build, write, and design email campaigns that nurture leads, support initiatives, and drive measurable engagement.
• Website & Digital Content – Develop and optimize web pages and landing pages that showcase our culture, programs, and mission.
• Internal Marketing Support – Create presentations, internal communications, event materials, and campaign assets that support company initiatives and cross-functional teams.
• Brand Execution – Ensure consistency across all content by leveraging established templates, guidelines, and messaging frameworks.
• Collaboration – Partner closely with the Director of Brand Marketing, VP of Marketing and key internal stakeholders.
• Performance & Optimization – Monitor content performance and recommend improvements based on data and insights.

Requirements/Qualifications:

• 5–7 years of experience in content marketing, digital marketing, or a similar role.
• Proven ability to create high-performing content across social, email, and web.
• Exceptional writing, editing, and storytelling skills.
• Design fluency with tools such as Canva, Adobe Creative Suite, or similar.
• Experience working within brand guidelines and using templates effectively.
• Ability to manage multiple priorities in a fast-moving environment.
• A collaborative mindset with the confidence to take ownership and the humility to seek feedback.
• A growth mindset — coachable, adaptable, and eager to learn.

Benefits Offered:

• Physical wellness: Health, dental, vision, voluntary life and disability programs, and discounted access to gym memberships
• Mental wellness: Paid time off, flexible work schedules, and EAP
• Financial wellness: Bonus incentives, retirement accounts, retail discounts, and access to financial planning tools
• Professional wellness: Learning and career development solutions

Pay Range: