Marketing Business Partner

At Heartland Veterinary Partners, our mission is centered around elevating the lives of veterinarians and their teams. By partnering with Heartland, practice owners unlock a world of operational advantages and economies of scale, all while retaining their clinical autonomy. At Heartland, we go beyond the ordinary to foster an environment that nurtures growth, invests in our employees, and creates pathways for professional development.

The Heartland promise doesn't stop at operational brilliance; it extends to encompass non-clinical facets like recruiting & human resources, marketing, procurement, payables management, accounting & finance, and information technology. In essence, we've got every corner covered, so our partners can focus on what truly matters - providing optimal care for their patients. As a dedicated member of our Support Center, you'll have the opportunity to be a part of what makes that happen. Your role will be pivotal in helping our partners deliver unparalleled patient care.

The Heartland philosophy rests firmly on the pillars of Servant Leadership. This ethos defines our Support Center team, where every member embraces the ethos of selfless service and approaches every challenge with an unwavering commitment to support. If this resonates with your personal and professional values, then we'd like to get to know you better!

Position Purpose

Reporting into Heartland’s Director of Practice Marketing, the Marketing Business Partner will support the marketing strategy development and execution for our portfolio of independently-branded practices. This is a full-time remote role. This position is eligible for an annual performance bonus in addition to base salary.

At Heartland, all of our team members embody the spirit of Servant Leadership.

• Authentic Listening - Continually listening with an open mind and heart to what is said and unsaid.
• Building Community –Bringing team members together and mobilizing them around our collective purpose and commitment to our communities.
• Commitment to the Growth of the People – Dedicated to the personal and professional growth and development of our team members.
• Conceptualization -Forward thinking and approaching work and challenges with an end-to-end view.
• Empathy – Demonstrating empathy and understanding with others, approaching everything assuming positive intentions.
• Foresight – Taking the past, the present, and the future decision-making process.
• Healing – Focusing on the emotional and physical health of our team members.  Offering support and solutions to ensure our team members have balance.
• Persuasion – Building group consensus and buy-in.
• Self-Awareness – Conscious knowledge of personal character, emotions, intentions, and leadership impact.
• Stewardship - Concern for our team members, customers, communities, and the organization as a whole and making good use of all that is available to provide appropriate support.

• Work with practice leaders in a consultative manner to develop a marketing strategy and execution plan to meet the practice’s objectives.
• Utilize a combination of practice-specific and enterprise-level platforms to solve marketing issues.
• Identify marketing solutions that will be relevant for practices to use (ex., website developers, reminder system automation, online booking tools, SEO tools, etc.).
• Work with the local practice teams to ensure best practices are being utilized for location-based marketing (social posting, reputation management, listings management, etc.).
• Contribute to marketing team initiatives (ex., company newsletter, social media, marketing workshops, etc.).

• Bachelor’s degree
• 5+ years of multi-site marketing experience
• 2+ years’ experience working in a marketing role within a multi-site veterinary support organization
• Extremely collaborative and skilled working in a consultative manner
• Understand how to diagnose marketing opportunities from data and to develop strategies to address these opportunities
• Proven organizational skills in driving multiple projects simultaneously
• Exceptional level of detail
• Working knowledge of vendors and marketing solutions that are specifically geared towards veterinary practices (PMS, online booking, reminder solutions, etc.)
• Skilled in tactics like: direct mail, email marketing, social media strategy, SEM/SEO
• Experienced in software like: Microsoft Office, creative software (Adobe, Canva), Mailchimp, SurveyMonkey, etc.
• Excellent presentation and writing skills
• Ability to work well in a team and independently

• Physical wellness: Health, dental, vision, voluntary life and disability programs, and discounted access to gym memberships
• Mental wellness: Paid time off, flexible work schedules, and EAP
• Financial wellness: Bonus incentives, retirement accounts, retail discounts, and access to financial planning tools
• Professional wellness: Learning and career development solutions